Concept Studies
Unsolicited audits, public infrastructure tear-downs, and theoretical case studies demonstrating how we bridge empirical demographic research with premium execution.
From demographic research to a brand that moves people.
Concept study — a hypothetical micro-mobility startup, pre-logo. We modelled a 400-commuter survey across 3 European cities, mapped 12 semantic gaps between sustainability messaging and audience sentiment, and architected the brand ecosystem — visual, sonic, motion — that would make sustainability feel premium rather than sacrificial.
VIEW CONCEPT STUDY →UX research and full-stack brand for a fintech challenger.
Concept study — a freelancer-first fintech challenger, pre-UI. We audited 10 competitor apps against 120 heuristic criteria, ran NLP analysis on 1,200+ App Store reviews, and identified the open white space: warm competence. The full-stack model spans brand, UI, sonic identity, and an A/B-testable explainer video.
VIEW CONCEPT STUDY →Player research and sonic art for a sci-fi horror indie.
Concept study — an indie sci-fi-horror title seeking audience definition. We modelled a 600-gamer survey across horror/sci-fi communities and isolated a 40% segment hungry for cozy-but-creepy: atmospheric tension with warmth. The art and audio package speaks directly to that underserved cohort.
VIEW CONCEPT STUDY →Research-driven brand for a DTC adaptogen startup.
Concept study — a hypothetical DTC adaptogen and nootropics brand entering a crowded, sceptical market. We modelled a 500-consumer survey of health-conscious buyers aged 25–40 and isolated 8 trust drivers ranking ingredient sourcing above packaging aesthetics. The brand and campaign architecture are built around those drivers — designed to support a $1.2M seed-round narrative.
VIEW CONCEPT STUDY →Sonic-first identity for a new podcast network.
Concept study — a podcast network entering a space with 3M+ active shows. We modelled an 800-listener survey across 5 genre communities and found sonic consistency — not visual branding — drives network loyalty. The brand is architected from the sound outward: modular theme, sonic logo, bumper pack, then visual identity to match.
VIEW CONCEPT STUDY →Audience-first brand for a long-form indie publication.
Concept study — a hypothetical long-form indie publication competing in the attention economy. We modelled a 400-reader survey and found that trust in a specific writer ranks 3x higher than trust in the publication brand. The architecture foregrounds writers, not the masthead — designed to clear launch projections by 60%.
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