Brand Direction & UI Starter

Service scope

Best for: Early-stage brands, creators, and indie teams that need a coherent visual direction and two initial interface wireframes.

What is included

• One visual direction with palette, typography, and visual principles
• Compact visual direction sheet or mini style guide
• Up to two low- or mid-fidelity interface wireframes

What you need to provide

• Project, offer, audience, and existing brand assets
• Required screens, screen goals, and realistic content outline
• Preferred and disliked references plus platform constraints

How the project works

1. Configure and order the starter scope.
2. Complete the visual brief and supply content and references.
3. Review one visual direction and two wireframes.
4. Receive the approved direction sheet and applicable editable files.

Timing and feedback

Typical delivery: 10–15 working days after the visual brief and required content are complete

The schedule begins after the visual brief, content requirements, references, and platform constraints are accepted. Customer feedback time pauses the delivery estimate.

1 revision round is included. Please send consolidated feedback within 5 working days.

Delivery files

• Review PDF
• Applicable editable source files for original delivered assets
• PNG, SVG, or PDF exports as agreed

Rights and project files

Commercial use of the original final deliverables is included after full payment, subject to third-party licence restrictions.

Applicable editable files for original approved deliverables are included; third-party or internal working files are excluded.

Paid fonts, stock media, plugins, and other third-party licences are quoted or purchased separately.

Final client work is reviewed and refined before handoff, with client approval where the agreed scope requires it.

Not included

• Full logo identity, naming, or multiple concept routes
• Complete high-fidelity product UI, UX testing, development, or WordPress implementation
• Copywriting, stock assets, paid fonts, and third-party licence costs

Choose custom scope instead when you need

• A complete multi-concept logo identity programme
• A full production-ready product interface
• Development, copywriting, or UX research and testing

Optional service extensions

• UI Screen Refinement — One polished screen extending an approved wireframe and visual direction in the agreed review format. $ 35,00 per screen
• Design Tokens & CSS Variables — Documented color, typography, spacing, radius, and selected UI variables derived from the approved visual system. $ 50,00
• Key Concept Illustration — One agreed illustration or campaign visual at a defined size and complexity, including one concept direction and one revision round. $ 75,00 per illustration
• Campaign Flyer / Social Poster — One promotional flyer or social-poster layout using the approved visual direction and customer-supplied final copy. $ 55,00 per layout
• Logo & Visual Identity System — A reviewed logo and visual-identity engagement covering one focused concept route, core logo variants, essential usage rules, and practical brand assets. $ 395,00
• Pixel Art Asset Set — One small, defined pixel-art set such as up to eight simple UI icons, one static sprite, one simple four-frame animation, or one compact tile sample. $ 65,00 per asset set
• Developer Handoff Specification Pack — Turn an approved visual direction and up to two approved interface screens into a concise developer-ready handoff with annotations, component and state notes, token references, asset exports, and an implementation checklist. $ 85,00
• Brand Asset Cleanup & Export Pack — Prepare an existing approved logo or compact brand asset set for reliable everyday use through source review, basic cleanup, organized variants, and practical export files. $ 95,00

Frequently asked questions