Audience Insight & Positioning

Service scope

Best for: Founders, creators, and small teams preparing a launch, redesign, campaign, or positioning decision.

What is included

• 45-minute discovery and strategy call
• Focused audience, messaging, and digital-friction review
• Concise recommendations report with 3–5 action priorities

What you need to provide

• Project or business overview and current offer
• Target countries or markets and the decision you need to make
• Relevant website, product, campaign, analytics, or existing research links

How the project works

1. Configure and order the fixed scope.
2. Complete onboarding and the discovery call.
3. Receive the review, recommendations, and one clarification round.
4. Receive the final PDF and written handoff summary.

Timing and feedback

Typical delivery: 5–7 working days after kickoff and receipt of required materials

The schedule begins after the discovery call and receipt of all required project information. Customer feedback time pauses the delivery estimate.

1 revision round is included. Please send consolidated feedback within 5 working days.

Delivery files

• PDF recommendations report
• Written handoff summary

Rights and project files

You may use the final recommendations internally and for your project. Third-party data and source materials retain their original rights.

Research notes and internal working files are not included unless a proposal states otherwise.

Paid datasets, recruitment, specialist tools, and third-party licences are not included.

Every recommendation is reviewed by the Studio and is not a substitute for primary research or professional legal advice.

Not included

• Primary data collection, survey recruitment, or statistically representative research
• Legal, regulatory, ESG, accessibility, or certification work
• Full market sizing, complete UX research, brand strategy, design, or implementation

Choose custom scope instead when you need

• Primary survey recruitment or fieldwork
• A statistically representative market study
• A complete UX-research or brand-strategy programme

Optional service extensions

• Competitor Experience Review — Review one named competitor’s public interface, messaging, trust signals, and friction points, with practical differentiation opportunities. $ 40,00 per competitor
• Messaging Vocabulary Guide — A project-specific vocabulary and tone system selected, refined, and reviewed for the approved audience direction, including phrases to emphasize or avoid and example message structures. $ 45,00
• Digital Trust Review — Review public-facing trust signals, transparency, consistency, and responsibility messaging, with prioritized improvements. $ 55,00
• Pitch Deck Structure — One approved 10-slide narrative sequence covering story order, purpose per slide, audience logic, evidence requirements, and one refinement round. $ 75,00
• Customer Journey & Experience Map — A mapped end-to-end journey for one defined audience and scenario, synthesizing available evidence, touchpoints, friction, and priority opportunities. $ 195,00
• Audience Validation Sprint — A scoped qualitative validation study using one agreed lightweight method to test priority audience assumptions. $ 295,00
• Post-Launch Audience Response Review — Review early analytics, customer feedback, support or sales signals, and observed friction against an approved audience and positioning direction, with a concise follow-up memo and prioritized adjustments. $ 95,00
• Research & Feedback Synthesis — Turn organized existing research, interviews, survey responses, reviews, support themes, or analytics notes into a clear evidence summary with recurring themes, gaps, and practical priorities. $ 175,00

Frequently asked questions